desineStudio

this was my favorite piece of marketing i ever did for college publisher. up until this point the company always stayed within the same basic rules when it came to print material. i wanted to create a piece that really stood out amongst the crowd. giving the double sided rack cards bright backgrounds accomplished that as well still maintaing great brand awareness.

the "sites to watch" piece was something that we did every for a conference. i wanted to take the postcard sized piece they normally did and make the whole experience more exciting and informative. switching to a larger format increased both the impact and amount of information we could put on the piece while keeping the visual weight of the copy minimal.

with the popularity of the iphone and ipod touch among college students, there was a very real and pressing need to have our student newspaper websites available on the new medium. after we were able to successfully integrate the cms into a mobile site we created this ad to get the word out to our clients.

when mtvu purchased college publisher in 2006, it was shortly before our big conference in st. louis. we wanted to convey in a big way that we were excited about our new ownership and that everything was moving along as it always would. this ad really stood out in the conference program and got us off on the right foot.

after we completed a complete overhaul of our student newspaper cms this logo was created for the new version. i took the existing logo and shortened the word "college publisher" as it normally appeared to the acronym that everyone called us "cp." it was a natural transition for us and really made the brand more compact and useable.

this brand was created for a new site that we put together for a new audience. it was imperative that the logo convey a strong idea of communication back and fourth about the cms college publisher. we also wanted to start to push a slightly darker color pallet and this proved to be an ideal place to start.

the buckts logo was a lot of fun to put together. the concept was that buckts would be a way to organize all the tabs on your browser bar, and that putting them into separate buckts was a way to make your life easier. the simple bucket icon in the counter space of the "b" ended up being a simple yet elegant solution to the brand.

isc needed a brand that communicated professionalism and strength to an international audience. keeping things simple was key as an over elaborate design likely wouldn't translate well into other cultures. the color pallet and size of the block type give the sense of strength and stability that they were really looking for.